ISeaU is a premium skincare brand built around the idea of combining marine ingredients, care, and a more refined cosmetic experience. The product concept is based on sea minerals, algae, and trace elements, positioned for delicate female skin. Challenge The task was to build the brand from scratch — from brand platform and meanings to identity and packaging system — while combining luxury, care, and a clear marine association. What was done I developed the brand platform, visual direction, identity, and packaging system, creating a cohesive brand language across the full product range. Art Direction: Daria Kost Brand Identity&Packaging System : Daria Kost