O’CARE is a skincare brand built around the idea of making skincare simpler, more logical. As the brand expanded, it needed a more modern and cohesive system across positioning, identity, packaging, and communication. Challenge The task was to create a new positioning and a full identity system while keeping the overall recognizable feel of O’CARE. At the same time, the new visual direction had to follow and expand the existing packaging logic and work consistently across 7 product lines. What was done I developed a new positioning direction and translated it into a full rebrand system. This included redefining the brand logic, redesigning the logo, building a new visual identity, and creating a packaging system for 7 product lines with a shared structure and clearer differentiation. The new system became the foundation for for further brand developing by the in-house team, which has already started rolling it out across packaging, communication materials, and the website. Art Direction & Brand Strategy: Daria Kost Brand Design: Daria Kost Packaging System Design: Daria Kost Packaging SKU Design: Daria Kost, Maria Anfilatova