Skinosophy is a professional skincare brand built around a scientific approach, systematic skin care, and clear product logic. The brand works across several directions — B2C, B2B, and B2PRO — which required a cohesive visual system that could stay clear and consistent across different audiences, formats, and touchpoints. Challenge The task was not to create a new identity from scratch, but to systematize and scale the existing one. Skinosophy needed a clear structure for brand usage that would help both internal teams and external partners work with the brand more consistently. What was done I translated the existing identity into a unified brand book with clear rules for logo usage, color system, typography, graphic elements, and key touchpoints. I also developed a set of supporting materials — including presentation templates, printed collaterals, merchandise, and catalogues — to make the brand easier to use in day-to-day communication. Art Direction: Daria Kost Brandbook: Daria Kost Presentation Design: Irina Morozova Collaterals Design: Daria Kost Merch Design: Daria Kost