About the Brand Skinosophy is a professional skincare brand that combines a scientific approach, systematic skin care, and a clear product logic. The brand operates across several направлениях: B2C (end consumers), B2B (cosmetologists, clinics, and beauty industry professionals), as well as B2PRO through partner retail locations and the professional community. As part of the brand development process, all visual materials and identity usage principles were systematized. All elements were compiled into a unified brand book with clear guidelines for the application of the logo, color system, typography, graphic elements, and brand touchpoints. In addition, a system of supporting materials was developed and refined, including a presentation template, printed materials for specialists, merchandise design, a product catalog, and other assets required for the brand’s day-to-day operations. The work was carried out at the level of art direction and brand design with the goal of building a cohesive, scalable, and user-friendly visual communication system for Skinosophy. Art Direction: Daria Kost Brandbook: Daria Kost Presentation Design: Irina Morozova Collaterals Design: Daria Kost Merch Design: Daria Kost