Éto Jolie is a Korean cosmetics brand. There are several translations from French for this name, such as "this is Jolie", "Jolie's plan", "this is beautiful". The style of the cosmetics was supposed to reflect elegance, beauty and sophistication, combining elements that would be associated with these concepts and with France. Goal: to create a modern design for cosmetics with echoes of France, French charm and feminine charm. Art Direction: Daria Kost Brand Design: Maria Anfilatova Packaging Design: Maria Anfilatova, Daria Kost