Éto Jolie is a Korean cosmetics brand built around the ideas of elegance, beauty, and sophistication, with subtle references to French aesthetics and charm. Challenge The task was to create a modern cosmetic brand that would combine a refined feminine tone with a recognizable French-inspired atmosphere. What was done I led the art direction of the project, helping shape a visual system that translated the brand concept into a more cohesive and recognizable design language. The result was a packaging direction built around elegance, femininity, and soft references to French style, giving the brand a clearer and more ownable visual image. Art Direction: Daria Kost Brand Design: Maria Anfilatova Packaging Design: Maria Anfilatova, Daria Kost