REXANT is a manufacturer of cable, electrical, and lighting products. As the brand evolved, it needed a clearer packaging system that could support a wide range of formats, categories, and product lines while staying consistent for the customer. Challenge The main issue was inconsistency: packaging created by different teams across different lines looked disconnected and lacked a unified visual logic. The task was to analyze the existing packaging, identify weaknesses, and build a new packaging system that could work across multiple formats, sizes, and four product lines. Art Direction: Daria Kost Packaging System : Daria Kost