FORCELAB is a supplement brand built around the idea of strength, discipline, and continuous self-development. More than a product brand, it was designed as a lifestyle-driven system for people with ambitious goals and a high-performance mindset. Challenge The task was to create a brand from scratch and turn this positioning into a clear and recognizable visual system. The identity needed to feel energetic and aspirational, while still staying structured enough to support packaging, website, and future brand growth across different touchpoints. What was done I developed the brand strategy, art direction, and visual identity for FORCELAB, translating the lifestyle-focused positioning into a stronger and more cohesive brand language. The result was a brand system built to support launch and further growth across packaging, digital presence, and communication materials. Art Direction & Brand Strategy: Daria Kost Brand Design: Daria Kost Packaging Design: Irina Morozova Website Design: Anastasiya Kazarina