Vit-Vit is a brand of gummy vitamins and supplements specially formulated for children. The project was created for the US market, where the brand needed to feel clear, trustworthy, and approachable from the very first touchpoint. Challenge The task was to create the brand and packaging from scratch and build a system suitable for launch in a trust-driven category. What was done I developed the branding and packaging concept, creating a visual system designed to support recognition, trust, and product clarity from launch. Art Direction: Daria Kost Brand Identity&Packaging System : Daria Kost