ULU is a skincare brand focused on restoring the skin microbiome balance through probiotics and naturally active ingredients. Its positioning is built around a scientific approach, long-term skin health, and everyday usability. Challenge The task was to create a brand identity and packaging system that could express this science-based positioning in a clear, contemporary, and approachable way. The visual system needed to feel credible and modern, while avoiding an overly clinical tone and staying flexible across product communication. What was done I developed the visual identity and packaging direction for 5 products of ULU, translating the brand’s microbiome-focused concept into a more structured and recognizable visual language. Art Direction: Daria Kost Logotype: Anita Brand Identity&Packaging System : Daria Kost