FunctionsLab is a premium supplement brand built for high-performing people under constant stress and cognitive load. Positioned for the DACH market, it needed a clean and trustworthy visual language. Challenge The task was to turn a science-driven product philosophy into a brand system that felt clear, credible, and premium across digital channels. What was done I developed the brand direction and visual identity, creating a system built around precision, transparency, and evidence-led communication. Art Direction & Brand Identity Design: Daria Kost